Tag Archives: sustainability as a business strategy

What is Business Sustainability – Really?

Many people and businesses think sustainability is about green initiatives and saving the environment. That is just one very small component of what business sustainability really is.

A more well rounded definition would be:

Sustainability is an increase in productivity and/or reduction in consumed resources without compromising product or service quality, company competitiveness, or a company’s profitability while helping to protect the environment for the future.

The Institute for Sustainability, a division of Resources Associates Corporation, helps small and mid-sized companies understand, incorporate, and implement business sustainability into their strategic plans. Many large companies have already started initiatives that have proven to be profitable while having a positive environmental impact.

RAC is excited to announce that on April 19, 2012 during our second professional conference of the year, Scot Case, an internationally recognized expert in sustainable business strategy development, will be sharing his expertise and recent experience helping organizations achieve profitable results while having a positive environmental impact. (Scot’s complete bio can be accessed with the link below)

During a recent speech at the Berks County Conservancy, Scot was quoted as saying: “People (companies) thought that sustainability was some kind of tree-hugging, hippie freak show, but what people (companies) have begun figuring out is that sustainability is actually a huge business strategy.”

Another reason RAC is so excited about Scot’s presentation is that we share a similar business philosophy. In addition to a company having a well defined strategic plan and vision, companies also need to incorporate five key questions into their strategic management system.

  1. To succeed financially, how should we appear to our stakeholders?
  2. To satisfy our stakeholders and customers, what business processes must we use?
  3. To achieve our vision, how will we sustain our ability to change and improve (creating
    innovation)?
  4. To achieve our vision, how should we appear to our customers (creating loyal customers)?
  5. To satisfy our stakeholders and customers, what must we do to address environmental
    concerns?

Successful companies know that focusing on profitability, strong business processes, innovation, and loyal customers in addition to their impact on the environment is what builds sustainable businesses. We thank Scot in advance for his contribution to the success of our April event.

scot case sustainabilityAbout Scot Case

Scot Case is an internationally recognized expert with more than 18 years of professional experience in sustainable business strategy development, responsible purchasing, green supply chains, and environmental marketing. As Director of Markets Development for UL Environment and Vice President of TerraChoice, Scot helps connect retailers and consumers seeking environmentally and socially responsible products with the manufacturers supplying them.

Scot has testified before the U.S. Congress on green marketing issues and has consulted with a variety of organizations around the world including the White House Office of the Federal Environmental Executive; Walmart and its suppliers; the World Bank; the U.S. Environmental Protection Agency; the Japanese Green Purchasing Network; government agencies in the Philippines, New Zealand, Malaysia, and Australia; the National Institute of Governmental Purchasers; National Association of State Purchasing Officials; and dozens of U.S. Federal agencies and state and local governments.

He has published more than four dozen articles, case studies, and book chapters. As a consultant to the U.S. Environmental Protection Agency, he wrote an extensive series of reports documenting the growing environmental purchasing movement. Scot was a key contributor to the Sins of Greenwashing studies, which continue to receive considerable media attention including interviews with him on NPR, Good Morning America, CNN, The New York Times, TIME, Newsweek, Business Week, and many others. He was also featured in a recent Emmy-award winning documentary on green purchasing.

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